By John W. Payne
By James R. Bettman
By Eric J. Johnson
Publisher: Cambridge University Press
Print Publication Year:1993
Online Publication Date:June 2012
The Adaptive Decision Maker argues that people use a variety of strategies to make judgments and choices. The authors introduce a model that shows how decision makers which strategy a person will use in a given situation. A series of experiments testing the model are presented, and the authors analyze how the model can lead to improved decisions and opportunities for further research.